Sales Optimization:

Look, every coach in every sport (and/or performance-related pursuit) worth their salt knows that, in order to get their team performing at the highest level, it takes an entire system surrounding each individual team member. From tools and equipment to nutrition and rest, from practice and film study to visualization and mental preparation, surrounding an athlete with a fully-optimized system is key to ever-increasing performance.

Think of it another way... You are going fishing and you have been preparing for an epic catch. How have you prepared? What are you taking with you? What tools will you learn to use before heading out on the waters? Will you test those tools before you make your first cast? Then ask yourself this...

"WHY DON'T SALES LEADERS FULLY OPTIMIZE THEIR RESPECTIVE TEAMS WITH THIS SAME KIND OF THINKING?"

Take a look at this graphic and ask yourself the questions below:

Ask yourself:
  • What could we accomplish if we were truly "Sales Optimized?"
  • Do I really even know what "Sales Optimization" actually is?
  • What if our existing tools (CRM, Apps, etc.)  are truly hurting the team, and eating into our profits?
  • Is there a way to maximize the Training we do and extend the Sales Coaching in real time?
  • What if all of our sales content and collateral could actually fit inside our sales tools?
  • What if each salesperson believed (with evidence) that we truly wanted them to win, and we provided tools that made their lives easier?
Why would any true leader not fully optimize his or her team?

Do you want help doing so?